Amazon.com Inc. (AMZN) – The launch of Amazon’s very own Amazon Fire phone, followed by the overwhelming number of ideas that one can make use of, in order to boost up the productivity and buying stuff on Amazon a lot more easier. It sports 2.2GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2GB of RAM.
Along with 1280 x 720 resolution at 315 ppi, it has a support for the dual stereo speakers and Dolby Digital Plus audio processing. It has a 13 MP rear-facing camera and 2.1 MP front-facing camera. Based on Fire OS 3.5.0, the Amazon Fire phone is available in two variants – 32GB or 64GB respectively.
However, showcasing a seductive set of hardware specifications may not be helpful for people at Amazon, especially when their users have mobile applications easily available and installed on their respected platforms and ecosystems they are currently using. Whether it can be an iOS, Android, or even Windows Phone.
Extending the perception of Amazon users, what would be the ideal source of an inspiration for employees working at Amazon, who later converted the idea into reality, making their dreams come true? Sadly, the ideology of people at Amazon might not be similar to those who are somewhere browsing Amazon’s product catalogs to buy the stuff they want.
Making it different from what they (Amazon) have plans for and what their users are expecting from them, Amazon’s current ideology simply redefines the way, which has been working stable for quite some time now. Moreover, recent online surveys spotted afterwards sheds some light on the usability approach being carried by the users.
They (users) have already become busy bees, buying stuff they want from Amazon using their mobile phone, app etc. So the question arises, why users should be offered another piece of hardware for $700, specifically targeted at some particular task, which is indeed a well-established service already.
According to findings from the latest Wireless Nation Report conducted by Arqiva, 49% of UK consumers checked the price details on their mobile device while being present physically in a store. At the other hand, 44% consumers studied all the products they were interested in from their mobile device. 35% considered product reviews as their cause for action.
In the US, nearly 40% smartphone owners make use of a retail and shopping app at least once a month. Amazon Fire phone comes equipped with 2400mAh, having connectivity support for WiFi, Bluetooth 3.0, Micro USB 2.0 and 4G.