The world’s largest online retailer-cum-electronics company, Amazon will finally introduce its first smartphone in the market. The new smartphone will be powered by the company’s home grown Android based Kindle Fire OS. The new smartphone is expected to introduce on Wednesday at an event in Seattle.
An official teaser for the Amazon 3D phone was recently released stating that a new device will be unveiled on June 18 in Seattle. The launch event will be hosted by the chief executive of Amazon, Jeff Bezos, as posted on the company’s official website and the teaser video invitation released by the company.
Amazon has spent the last several years furiously investing billions of dollars on multiple fronts: constructing warehouses all over the country to deliver goods as fast as possible, building devices as varied as tablets and set-top boxes, and creating and licensing entertainment to stock those devices.
“Mobile is asserting not just its utility but its supremacy,” said James McQuivey, an analyst with Forrester Research. “If you’re Amazon, you’re worried you’re going to be cut out of the next big interface. So you jump in and make yourself relevant, whether your customer is in the bathroom, the kitchen or the car. You go for broke.”
Amazon can offer the new smartphone to its 250 million customers without a middleman, which is huge benefit for Amazon over other mobile makers. It can bundle features with the Amazon Prime membership club, as it just did last week with a new streaming music service and can sell features rich smartphone at pretty cheap prices.
Jeffrey P. Bezos, the chief of Amazon, which has some 20 million Prime subscribers who would get the new music service. Amazon Music Streaming Service is expected soon JUNE 11, 2014.
“If consumers adopt Amazon’s phones — and that’s a big ‘if,’ considering they love their iPhones and love their Android devices — it can then consolidate e-readers into smartphones, just like cameras and music players have been consolidated,” said Rebecca Lieb, an analyst at Altimeter Group. “The Kindle is going to be front and center on this device.”
In addition to all these rumors and updates, Amazon’s smartphone is going to have a 4.7-inch 3D display, a quad-core processor, 2GB RAM, 13 MP camera, and a 2600 mAh battery. Even the Apple’s upcoming iPhone 6 is expected to with 4.7-inch screen. The Cupertino giant should take this new Amazon device seriously as it can cut a chunk of Apple’s customer base easily with its new smartphone.