Amazon Web Services (AWS), which went past the 1 million user mark earlier this year (as mentioned in its roster of business and government-related customers), on Wednesday announced a number of new services on Day 1 of its third-annual re:Invent 2104 conference, taking place this week in Las Vegas. The major new product is the Aurora database analytics engine.

The Amazon Aurora relational database engine, which is now in purview, after being in the developmental phase for three years, is being seen as Amazon’s response to the traditional relational database model, which it described as “expensive, proprietary and difficult to license.”

“We think it’s going to be a game-changer,” said Anurag Gupta, general manager of Amazon Aurora, during the keynote.

“Aurora is fully compatible with MySQL which promises performance improvements of up to 5x. It integrates with multiple AWS services, including S3, and features the ability to replicate data six ways across three availability zones, continuous backup to S3 and seconds-long crash recovery,” says AWS.

Besides the Aurora, AWS also announced three more new services aimed at the application development lifecycle- AWS CodeDeploy, AWS CodePipeline and AWS CodeCommit

CodeDeploy, based on Amazon Apollo, will be a free service. It is capable of rolling updates and enables users to track the health of their deployments via a centralized portal. CodePipeline automates the build-test-release process, with continuous delivery. CodeCommit is a managed, cloud-based code repository. CodePipeline and CodeCommit are designed to work together, said Andy Jassy, senior vice president of AWS, during the keynote

“The kicker is that this is generally about five times faster than MySQL databases,” Jassy said. To further illustrate his point, Jassy claimed the following speed stats to back up his case:

–Aurora can process 6 million inserts per minute and 30 million selects per minute;
–it’s five times faster than the largest MySQL instance;
–five times faster than MySQL on Amazon EC2, using 12 instances with eight local solid-state drives; and
–it’s twice as fast as a random-access memory (RAM) disk.

“Aurora’savailability as good or better than commercial databases or high-end SANs, superior scalability and security, and we’re making it available at one-tenth the cost of high-end commercial database offerings,” Jassy said. AWS currently has over 1 million active customers, Jassy said, noting that the user base for AWS S3 grew by 137 percent year over year, while EC2 usage grew by 99 percent year over year. Overall, AWS grew by 40 percent year over year and is the “fastest-growing multibillion dollar enterprise IT company in the world,” according to Jassy.

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