Apple Inc (NASDAQ : AAPL) is now allowing everyone with an Apple ID to be a part of iAd Workbench, which was introduced last year and was only limited to iOS developers. Coming with some great features iAd Workbench allows an user to create ad campaigns with few simple clicks.
Apple explains iAd Workbench as, “iAd Workbench is the simplest way to advertise to millions of people on their Apple devices. In a few steps, you can create a campaign that drives traffic to your website, generates video views, or promotes your iTunes Store content. Choose your audience, set your budget, and run your campaign across thousands of Apple-verified and brand-safe iOS apps. Track performance and optimize your campaigns to get the best results. From start to finish, iAd Workbench puts you in control.”
Not just with ads to click on, the developers can now even have a 30-40 secs video or links to their website or iTunes store content. Apple said once a campaign is created it will take around 24 or 48 hours to go live. The ads are no longer going to be pay-per-click, instead it is going to have CPM (cost per thousand impression) .
With iAd Workbench, it is now possible to target users belonging to a particular age group, a particular device, location, gender or even the interest users have.
Apple has integrated this service with a number of tools to create banners for the ad campaigns. Instead of creating, one can also upload the banner or the URL to the website. With iAd Workbench one can also keep the track of performance metrics, spend, impressions, taps, and conversions, and other detailed insights from the dashboard.
Except this new feature, Apple Inc. is also in the news for its upcoming flagship — iPhone 6. Analyst believe that this phone is going to arrive by the end of second half of this year and will be having two screen sizes— 4.7 and 5.7 inches.