Apple Inc. has announced a two week-long campaign, in collaboration with RED, which will offer special apps in the new section called RED in the app store. The RED section will gave 25 apps with new and exclusive content. The gains from this section will go towards the Global Fund to fight AIDS. Besides this, Apple will also donate a part of all its in store and online sales on November 28 and December 1, the World AIDS Day. The RED apps tab will include special versions of apps like Angry Birds, Clash of Clans, DJay 2, Clear, Paper, and more.
Apple CEO Tim Cook said, “Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give. For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
The participant app makers say that they were overwhelmed when Apple told them about these plans. Frank Gibeau of EA Mobile, which has made FIFA 15 and Sims FreePlay said that he was blown away as Apple saw their apps as a platform to do something as good as this. EA Mobile has tailed a humongous number of 100 million iOS downloads till date and will be participating in the RED campaign. This marks not only another barrage in Apple’s battle to grace its reputation as a company that cares, but also echoes a number of recent high-profile personal donations and corporate campaigns targeting the recent ebola crisis from companies such as Facebook and Mircosoft. The campaign would run till December 7 and donate all app proceeds.