Taiwanese giant ASUS officially unveiled their first ever smartwatch during the IFA event in Berlin, the ASUS ZenWatch. The ZenWatch will be available later this year with a price tag of $259, making it the most expensive smartwatch out there. Just like every other Android-powered smartwatch, ZenWatch is also running on Google’s Android Wear software, but the smartwatch comes with some exclusive features as well.It will feature a 1.63-inch, 320×320 AMOLED display, a 1.2 GHz Qualcomm Snapdragon 400 processor, 512MB of RAM, Bluetooth 4.0, and IP55 water and dust resistance. ASUS ZenWatch is a really stylish and well crafted smartwatch; its leather strap and metal body makes it a strong contender in the world of smartwatches. ASUS has also developed some interesting features just for their smartwatch, reports TechCrunch. Users will be able to unlock their smartphone just by a tap on the watch, and the Tap Tap feature, will launch an app of your choice with a double tap on the watch, other features are cover to mute, a phone finder, and remote camera operations. To use all these features, you will need to download the ‘Watch Manager from ASUS’ from the store. No words on the exact release date of it, but we will see it before the end of 2014.
ASUS is one of the leading tech-brands in the world, and we have mostly seen them active in computer and mobile phone departments, but with the launch of ZenWatch, ASUS wants to prove that they are no less than any other brand in the world. Big companies like Motorola, LG and Samsung are among few of the companies which introduced smartwatches this year. ZenWatch will be facing a tough competition with the Moto 360 and the LG Watch R, as they both have a lot of potential and also style.