Apple Inc., (NASDAQ: AAPL) has shown incredible sales and success that has hitherto been unseen, with the launch of its new iPhone 6. The pre-bookings of iPhone on the first night has broken all sales records of Apple, and there’s now a backlog of several weeks that the company still has to fulfill. But Apple isn’t the only company that’s having a blast, as AT&T broke a record of its own on the night of pre-order. “This is our biggest Phone, preorder launch day ever,” said Glenn Lurie, CEO of AT&T Mobility in his statement.
Since the first launch of iPhone in 2007, AT&T has been the longest partner to Apple, when it was exclusive to the carrier, and it held on to it for three long years. And as a result, AT&T has more users than any other carrier. It has caused a delay in the availability for the iPhone 6 and iPhone 6 Plus for about four weeks estimated, the latter is likely to be delayed more.
Since the beginning of pre-orders of the iPhone on September 12, the hunt started, and the websites of T-Mobile, Sprint and even Apple failed to handle such a huge traffic from US and the World, and some even crashed down, but surprisingly, AT&T managed to handle the rush well. Hence, it received much more pre-bookings than its competitors, but we are yet to see if it can cope up with the high demand of the iPhone 6.
It’s amazing to know how fast the Apple aftermarket biz gets into gear, as even before receiving their iPhone, the users can now get iPhone 6 and iPhone 6 Plus cases that are already available to order on various websites. The iPhone will also be available in Apple Retail Stores on September 19, but the stock will be limited. But the way AT&T took over all the others is very impressive and appreciable.