Against odds, BlackBerry is set resume excrescence, said CEO Chen but a first company should vanquish its shattered device business. Though BlackBerry 10 is agitated up and transforming all doubts but it needs to allure the developers.
After three years of layoffs and altering the company finally assured for increment and plans for employment in arriving months said BlackbBerry CEO John Chen in a memorandum given to employees.
According to the report of Reuters, Chen stated in his memo was “Barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers,” which was subsequently confirmed by BlackBerry.
Chen said a few of his future strategy though he warned that the company has still low chances of error. Still seated with the gadget business, the company took over a year but still hasn’t convinced all the doubts.
“I don’t believe a lot of these pieces can survive when they’re part of a hardware company,” said Gartner analyst Ken Dulaney.
Chen’s efforts till now have included trading assets and real estate. He also concentrated on his company’s security-centric customers, like government agencies. But unfortunately the efforts hasn’t paid much; hence many customers have moved on.
After many rounds of layoffs containing thousands of workers each, the company was almost dead when it revealed a massive loss of $4.4 billion.
The company’s gadget business has hit the base rock despite positive response. BlackBerry tried to comeback by launching smartphones last year with its Blackberry 10, but according to research, the company’s merely showed a 0.5% shipment in the first quarter of the year. It was even worse than previous years pitiful reports.
Chen shouldn’t be blamed if BlackBerry deteriorates Dulaney stated.
“I can’t see this company going ahead unless it’s broken up,” Dulaney said. BlackBerry Messenger is a valuable asset with a large user base that could attract outside funding if it stood alone. “But under a hardware company, it’s not going to get the funding it would it were on the outside.”

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