BlackBerry (NASDAQ: BBRY), share market is on the rise with the release of BlackBerry Passport. The Canadian smartphone manufacturer launched the device with the price as low as $599 and has already sold 200,000 units. This new device is best in class with its iconic re-designed keyboard by BlackBerry and the new square shape.
Besides having advanced encryption standards that protect users from most of the attacks, BlackBerry is now focusing more on the software and services than on the hardware. This new device has an out of the world screen featuring a resolution of 1440×1440 and has a keyboard that acts as both the keyboard and touch-pad.
Cost of the device is also very low, Passport costs only $599 without any contract. No other company, including Apple and Samsung, has done it. In normal incidents, the price starts from $700.
True to its namesake, the phone is the same size and shape as a U.S. passport. It’s thicker than the travel document, but it’s quite svelte for its size and the well-made resin back is satisfyingly smooth. The reason Blackberry made it square-screen is that the wider, 1440 x 1400-resolution surface displays more horizontal text of websites, emails and Excel cells than others. It gives the ability to see the entire website map of a spinning class without having to zoom in or rotate the display, the way one has to on the iPhone 6 or the iPhone 6 Plus.
The Passport features IPS LCD capacitive touchscreen, with Corning Gorilla Glass 3 Protection, 32 GB Internal Memory and 3 GB RAM. It has a 13 MP primary camera with autofocus, optical image stabilization, LED flash, geotagging, face detection, HDR and 1080p video recording capability at 60fps. The secondary camera is of 2 MP and records up to 720p videos. The device has latest BlackBerry 10.3 OS powered by Qualcomm MSM8974AA Snapdragon 800 Quad-core processor clocked at 2.26 GHz.
While it is already becoming a toast for the Wall Street, analysts believe that the company is going to have more rise in the market.