Dunkin’ Donuts revealed a new store concept that gives a contemporary look to the company’s focus on attracting patrons and increasing movement during the day. The modern design implements new features to create a warmer environment for guests who want to stay longer in the store. The seating areas have updated furniture and lighting and have electrical outlets placed conveniently to be used for charging smartphones and computers.
Majority of Dunkin’ Donut shops provide free Wi-Fi connection. Some have flat panel TVs, soft seating, and satellite music. Interactive digital menu boards have videos to make ordering more appealing visually at the counter. Signage and canopies are redesigned to make the drive-thru more modern. The new Dunkin’ Donuts design includes an optional glass bakery display case located at the front counter that has refrigerated grab-and-go cooler as well as signature items.
Franchises can choose from four designs with each one having variations in color scheme, layout, textures, graphics, lighting and furniture. The new designs are known as Jazz Brew, Original Blend, Dark Roast, and Cappuccino Blend.
Dunkin’ Donuts allows its franchisees to pick individual elements from the four schemes. This gives franchisees the ability to have a restaurant design that reflects their preferences and style. They can choose the one that’s ideal for their location and size. The company has an online app that lets franchisees explore all the design elements and build a virtual restaurant.
The new store designs utilize LED light fixtures and wall tile with 35 percent pre-consumer recycled materials. They use no VOC paints. These help make the stores more energy efficient and environmentally sound while decreasing the total costs.
The remodeled Dunkin’ Donuts restaurants started to roll out across the nation in April. It will take several years before most of the company’s locations have the new design.