It is without a doubt that Facebook (NASDAQ: FB) tracks our online activities and is always peeking into the lives of its users. However, in some recent events a new social networking came to surface when some annoyed Facebook LGBT users stopped using the service and started signing up for the Ello, a new type of social networking.

Ello may become another social networking giant, however, it has a very uncommon feature that it does not target its users with ads, neither it spies on their privacy or whatever they share on the Internet.

Currently, the service is invite-only and is already getting flooded with a huge number of sign ups an hour, and the size is doubling at an alarming rate. Except all the bugs that are lying around in the website, another aspect that has been polished to perfection is the manifesto. The service states that, “Your social network is owned by advertisers,” it says. “Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.”

“We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. You are not a product,” it continues.

Apart from having these out of the world features, which most of the websites do not even dare to provide. Ello is serving a minimal, elegant design and user interface that suits the style of most of the people.

The service is currently in BETA and is expected to grow more in coming months.

It is without a doubt that Facebook (NASDAQ: FB) tracks our online activities and is always peeking into the lives of its users. However, in some recent events a new social networking came to surface when some annoyed Facebook LGBT users stopped using the service and started signing up for the Ello, a new type of social networking.

Ello may become another social networking giant, however, it has a very uncommon feature that it does not target its users with ads, neither it spies on their privacy or whatever they share on the Internet.

Currently, the service is invite-only and is already getting flooded with a huge number of sign ups an hour, and the size is doubling at an alarming rate. Except all the bugs that are lying around in the website, another aspect that has been polished to perfection is the manifesto. The service states that, “Your social network is owned by advertisers,” it says. “Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.”

“We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. You are not a product,” it continues.

Apart from having these out of the world features, which most of the websites do not even dare to provide. Ello is serving a minimal, elegant design and user interface that suits the style of most of the people.

The service is currently in BETA and is expected to grow more in coming months.

About The Author

Abby is fun loving yet serious professional, born and raised in Sioux Falls, SD. She has a great passion for journalism, her family includes her husband, two kids, two dogs and herself. She has pursued her Mass Communication graduation degree from the Augustana College. She is currently employed at TheWestsideStory.net, an online news media company located in Sioux Falls, SD.

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