Facebook (NASDAQ: FB) is now testing a new “buy button” feature for its users in the US. The social networking giant recently rolled an all new ‘buy’ button allowing the users to buy goods and or the services shown in the advt.
The feature, however, is still in the test phase and is only available for the citizens of the US, precisely the users of the Facebook. The deployment of this service is yet another strategy by Facebook to generate more revenue by acting as a middle-man in the between the seller and the buyers. A user need not to go anywhere and can make the purchases right from the Facebook news feed.
The ads, however, will mostly be based on your Internet activity and the websites you visited in recently. Chances are almost half that you will receive a new advt that matches your interest.
Facebook will allow the users to have their credit and debit cards stored with them, and for they are taking help from CardSpring, a firm that creates apps to store debit and credit cards of the user.
EMarketer analyst Debra Aho said “not long ago, most businesses thought Facebook was better suited for building awareness than driving sales, but the Menlo Park, California-based company is trying hard to change that image.With this step, Facebook is becoming even more firmly established as a major player in direct response advertising, and though this test is still only a test, it’s a definite sign that Facebook wants to restart its efforts to become an e-commerce company as well. Facebook says it won’t share users’ credit and debit card information with other advertisers. The company said it will provide more details once it has gathered feedback from the test.”
Twitter, a micro-blogging website has already enabled the ‘buy’ button for its users.