Google is set to release Android One powered phones in India today. With Android One, Google is planning to make a booming entry in multi-billion dollar Indian smartphone market. Android One is crafted for people who are looking for an affordable device, where the maximum price would be $100-120. Manufacturers for example Spice, Micromax and Karbonn, and other Indian smartphone makers will release Android One powered smartphones. The common features will be dual-SIM, 4.5 Inch screen, SD card, FM Radio and a MediaTek processor. Interested users will be able to purchase an Android One powered device through FlipKart, SnapDeal and Amazon India.

India has the second largest population in the world, almost 1.252 billion and counting. Google wants to step into one of the biggest mobile phone industries, and there are few reasons why Android One will be a breakthrough for them. With this new operating system, Indian users will be able to give voice commands, type messages, and use almost all other major mobile applications in Hindi language.

Android One is tailor-made for emerging markets, and this will attract a lot of users in India because they will be able to use an OS which is almost based on their mother tongue. According to a survey in rural India, 43% said that they would adopt the internet if they could use it in their local language, and 40% of the population in India lists Hindi as their first language. In other words, Google is looking forward to win 40% of India with their new innovation. It will be a dream comes true for a lot of people to use a smartphone, as a lot of good smartphones are out of their range.

Android One is definitely next big thing for Google in India, and hopefully Google will release Android One powered smartphones in other emerging markets as well.

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  1. Google officially launches Android One in India, available from today | The Westside Story

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