With the launch of pre-order for iPhone 6 and 6 Plus, telecom giant AT&T broke its own record, as evidenced by continued slips in shipping estimates “This is our biggest Phone, pre-order launch day ever,” said Glenn Lurie, CEO of AT&T Mobility, in a statement. Apple also set its own record for launch-day pre-orders overnight.
AT&T and Apple trace partnership back since 2007, standing the oldest yet. Because of this long lasting partnership, AT&T has a larger iPhone user base than Verizon or Sprint. This season, with two iPhones, and two different sizes, there were orders galore in midnight. There are delays expected in the delivery of both iPhone 6 and iPhone 6 Plus of around 4 weeks. The iPhone 6 Plus will be delayed more than its counterpart, iPhone 6.
When preorders for the iPhone 6 kicked off on Friday, the onslaught of customers caused server congestion issues for both Apple and its partner resellers. The issue was so severe that Apple resorted to taking reservations for later processing instead of completing transactions in realtime. The company’s online storefront was also down for the initial preorder period, prompting iOS device owners to place orders through the Apple Store app.
Verizon Wireless, AT&T and Sprint Corp, also showed shipment delays of up to six weeks on their respective websites. Apple said the pace of orders has so far outstripped any of its previous iPhones. Although online preorders are selling out, customers still have a chance to grab an iPhone 6 or iPhone 6 Plus on launch day by visiting brick-and-mortar Apple Stores, which will have limited supply on hand for walk-in buyers.
T-Mobile, Sprint and Apple’s store, all were doing great on sales on the pre-order night, however, AT&T took over all the others and was first in the race. However, the others held up relatively well with phenomenal sale. AT&T’s online orders were talk of the town. The carrier did look like it had great experience with the frenzied rush of orders for iPhones.