The Xbox One console from Microsoft (NASDAQ: MSFT) receives a price cut in the UK. The console is now available at the price of just £329.99, down from the £349.99 price cutback in June. It makes Xbox One £20 cheaper than PlayStation4. Overall, this is the third price cut for the new hardware in 10 months.
The announcement is for the Kinect-free console, rather than the pre-bundled option introduced at launch. This version of the console was launched in November at a price of £429.99, before being reduced to £349.99.
The official price drop from the company was quietly announced via the Microsoft Store and in a new Forza Horizon 2 TV advertisement rather than announcing it in a Xbox Wire post. The console is provided with an 8-core x86 processor, 500GB hard drive and 8 GB of RAM, which allows the user to switch between a game or an entertainment app with ease and they are able to store plenty of memory games, demos, movies, apps, music, and more with 8GB of RAM.
“We are always looking at ways to offer the best value for our customers. This is a UK-only retail promotion which coincides with our upcoming releases including Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection.” a Microsoft spokesperson said in a statement.
In addition, Microsoft announced the launching date of Xbox One in China on September 29. Previously, the console was to be released on September 23, and the company announced a delay on Saturday. The pre-ordered customers will be compensated by the Redmond giant with two free games. Last year, China lifted the 14-year old ban on console sales makes the Xbox One, the first console to be sold in the country since 2000.