Google announced on Tuesday that it has acquired the free music streaming service Songza. The acquisition has reportedly cost Google a cool $39 million, yet neither company has commented on the price as of yet.
The three-year old app is just one of the many music streaming services that makes customized playlists and recommends songs. Songza sets itself apart from some of the competition by making playlists based on the time of day, as well as different activities, such as studying, working, or exercising.
Songza has even partnered up with the Weather Channel to allow users to make playlists based on the current weather conditions. Google will no doubt be using the music streaming service to improve on some of their things, like YouTube and Google Play Music.
“We can’t think of a more inspiring company to join in our quest to provide the perfect soundtrack for everything you do,” Songza said in a statement on its website on Tuesday afternoon.
Google’s acquisition may also be an effort to compete with Apple’s $3 billion purchase of Beats. The headphone company also offers a subscription option that allows users to have playlists and song recommendations made by music experts.
Songza was created in 2011, following the downfall of the music service called Amie Street. Songza offers free music streaming with advertising, as well as customized playlists and song recommendations. By the end of last year, 5.5 millions people were using the service. Though that isn’t bad for only being operational for two years, the service still has a long way to go to compete with bigger services like Pandora, which has a whopping 75 million users.
With more and more music streaming services being snatched up, experts predict that there won’t be many left in the near future. Lew Dickey, the chief executive of Cumulus Media, told the Associated Press in an interview that “there will be handful of survivors” left among music streaming companies soon.