The tech guru today revealed that Samsung will no longer be living in a plastic world as the company launched a new metal-framed smartphone known as Galaxy Alpha. The Galaxy Alpha, a high-end smartphone, made a quiet debut this Wednesday.

Though Galaxy Alpha may not be like ‘S5′ but this new premium device share several similarities with Galaxy S5. It would be fair to say that these two phones aimed at slightly different markets. Galaxy S5 is at the top of all the Android smartphones hitting the stores while this new handset looks more refined, especially targeted at the upcoming iPhone 6.

With an almost iPhone like design, the latest Galaxy flagship device has a 4.7 inch HD Super AMOLED screen with advanced camera lineaments, a soft back cover with a metal frame. With 1,280-by-720 pixel display, 12-megapixel rear camera and 2.1 megapixel rear camera, and Android 4.4 KitKat it also provides other features like ultra-power saving mode, S Health, fingerprint scanner, private mode and connectivity with Samsung’s wearable. It’s a sleek handset with 7mm thickness or less.

“Galaxy Alpha was built and designed based on the specific desires of the consumer market. With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality,” J K Shin, the CEO of Samsung said, “combining a stunning metal frame and slim, lightweight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device.”

The device also comes with an inbuilt Wi-Fi, Bluetooth 4.0. a USB port and also with NFC. Even when the device comes with a 2GB of RAM and 32 GB of internal space, there is also a slot for extra memory card which makes the phone fully loaded.

The company will face new competition in established markets as well, with Apple expected to unveil a new iPhone in September.

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Abby is fun loving yet serious professional, born and raised in Sioux Falls, SD. She has a great passion for journalism, her family includes her husband, two kids, two dogs and herself. She has pursued her Mass Communication graduation degree from the Augustana College. She is currently employed at, an online news media company located in Sioux Falls, SD.

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