The Shock and Awe CDC anti smoking campaign is back and it is intended to jolt, frighten and create revulsion against the deadly habit in smokers. CDC has released on Tuesday the latest “Tips from Former Smokers” ads and features the consequences of smoking- a man with a hole in his throat, a women who had a premature baby and persons who lost their teeth.
If people are still not convinced, there is more. A video featuring Terrie Hall, a North Carolina woman who had her larynx removed due to oral and throat cancer caused by excessive smoking. Her videos were watched 2 million times, the highest for any in the campaign, according to Tim McAfee, director of CDC’s office on smoking and health.
Ms Hall had requested that the CDC film her for the ad just before reaching a terminal phase of her life. Ms Hall, 53 did not want anyone to go through what she was going through.
The ads are hard hitting and disturbing but very effective. CDC director Tom Frieden said in a statement said “Smokers have told us these ads help them quit by showing what it’s like to live every day with disability and disfigurement from smoking,”.
Smoking has declined but still 18% of adults smoke and 1% use tobacco in some form or other. CDC reasons that the $50 million a year campaign which was launched in 2012 is still relevant and necessary. Come July 7 and these new ads will start rolling in theaters, magazines, and newspapers. All of the ads and background stories on the participants are at CDC’s website.