Yelp, the free service that gives user-made reviews of restaurants, theaters, and other various locations, is now adding a new video feature to its mobile app.
This new feature will allow for users to upload short video reviews on the places they go to. Currently, the site only allows people to upload pictures, but in an interview with Business Insider, Yelp’s mobile product manager, Madhu Prabaker, explained why video reviews might be useful.
“It will be a reward for businesses that go to great lengths to achieve a certain ambiance, whether by having a certain lighting or the music at just the right level,” Prabaker said.
Each video can only be between 3 to 12 seconds long, but in the age of Vines this should be no problem for video-savvy reviewers. The feature will be out sometime in early June, although it will only be available for Elite users. However, anyone will be able to watch the videos, even if only Elite users can upload them. Yelp is planning on allowing all users to be able to upload videos at a later date.
Do you think be able to upload video reviews is a good idea? Will videos really be more informative than pictures and text? Let us know your thoughts!