A new study has found out that a good number of teens could have been sunk into the enigma of early age drinking by a series of alcohol advertisements that are nowadays common with a good chunk of TV networks. It is for this reason that alcohol remains the most consumed drug in teenagers, and young adults with more than 66% of high school students admitting to having consumed alcohol in one way or another, in a study carried out in 2013.

Geisel’s School of Medicine Suzanne E. Tanski M.D., M.P.H, made the daunting revelation having carried out research on the effects of alcohol advertisements and their impacts on teen behavior. The research centered on more than 1,596 participants mostly between the ages of 15 and 23.

The study also found out that teens receptive to TV advertisements were more prone to start drinking at an early age compared to their counterparts who don’t like advertisements. The Center for Disease Control in the U.S. reports that underage drinking accounts for nearly 4,500 deaths annually mostly through traffic accidents.

Family Responsibilities

The study also found out that 23% of the surveyed teens between the ages of 15 and 17 had already seen alcohol ads with 26% of between the ages of 20-23 also admitting to having seen the same. The study sought to suggest the fact that teens are more likely to engage in binge drinking leading to hazardous drinking once they are exposed to some of the ads.

Not all researchers agree to suggestions that alcohol ads could have sunk many of the teens to the drinking enigma. Some are of the opinion that there may be some external elements that might have prompted some of the youths to start consuming alcohol at such an early age. Lack of guidance with regards to alcohol especially from other older family members has been purported as one of the reason behind early age alcohol consumption.

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