Amazon has officially announced the Fire Phone, their first smartphone and one of the first 3D smartphones. The phone was announced an hour ago by Jeff Bezos, at a small press conference in Seattle, US.

Fire Phone’s internals match most of the common Android phones available today, running a Qualcomm Snapdragon processor, 2GB of RAM, 32GB or 64GB of storage and Adreno 330 graphics. The 13MP camera on the back of the device features an f/2.0 lens and OIS technology.

Amazon had two important software announcements coming on the Fire Phone, the first was Firefly, a new service allowing users to point their phone at anything in the real-world and get information on the object. This can be anything from a car, to a DVD to a piece of music, Firefly will offer ads and information.

Then came Dynamic Perspective, the 3D technology that has been rumored for over a year now. Amazon’s Jeff Bezos demonstrated how the interface works with the 3D tech on and it looks impressive and usable, unlike some previous attempts at 3D smartphones. We will have to wait until our hands on before giving an opinion on the feature.

Fire OS is powering the Fire Phone, it comes booted with all of the Amazon services, including X-Ray for videos and books, WhisperSync, Amazon Video and Music. MayDay, Amazon’s 24/7 customer support, will be available on the Fire Phone, alongside a new AirPlay system to send videos to the TV.

Amazon really wants to create their own ecosystem, walled off from Android. The Kindle TV, Kindle Fire and Fire Phone all work in cohesion with one another, alongside the many services Amazon offers in place of Google’s own. Amazon is wary of this and wants to offer buyers one year’s worth of free Amazon Prime once they purchase the phone.

Amazon will offer the Fire Phone exclusively on AT&T for $199 or $299, depending on the storage size. AT&T Next will be available for the Fire Phone, costing $27 a month. No word on international launches, although we expect it to come to Europe, or at least the UK.

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