Analysts believe that Apple Inc. will restructure its 2014-15 iPhone portfolio today at an event at the Flint Performing Arts Center in Cupertino; Apple may dump the iPhone 5C experiment but keep the three-year-old iPhone 4S to sell at even lower prices in markets such as India.
Apple is expected to release two iPhone today. Apple is expected to launch two completely new and different versions of the iPhone 6; one at 4.7 inches and another at 5.5 inches at the event. It may also have a near indestructible screen called sapphire display- a see through ceramic material- which will add $100 to the cost of the new iPhone. Sapphire is currently in use on iPhones on the home button’s fingerprint scanner and as a cover for the built-in camera.
The next iPhone will carry a new version of the mobile operating system, iOS 8, which will also be available for current iPhones. Some features of iOS8 include predictive text on its keyboard and the ability to add audio and video to text messages.
Apple’s annual line-up has been simple. Whenever it released a new iPhone, the giant dropped the price of the previous model by $100. It came up with a new practice in 2013 with two new iPhones, 5S and 5C, the latter was priced $100 less than the former. Apple dropped the previous year’s model iPhone 5 completely, but retained iPhone 4S, which was sold at the lowest price.
This unveiling, three years after Tim Cook took over from the late Steve Jobs, is seen as crucial in determining whether Cook will be able to extend Jobs’ vaunted legacy as a design innovator.
Leave a Reply