AT&T Doubles the Data limit to promote shared mobile plans

AT&T Inc, (NASDAQ: T) is now giving a tough competition to its rival by providing comparatively cheaper data plans to its users. The wireless carrier has now doubled the data bandwidth for each plan while keeping the price same.

On Saturday, the Dallas Telecommunication Company said that it will double the amount of data on its shared data plans, that started at a 15-gigabyte tier. The promotion offer is available for both new and existing customers and would begin on Sunday and will end on October 31.

So now for a $130 monthly charge, the company is offering 30GB of shared data instead of 15GB. The rest of the promotion is: A $150 Mobile Share Value plan now gives a data of 40GB instead of 20GB. The $225 plan increases it from 30GB to 60GB, a $300 plan goes from 40GB to 80GB, and a $375 plan goes from 50GB to 100GB.

David Christopher, AT&T Mobility chief marketing officer said, “We are now making our simple and flexible plans a greater value by doubling the data for the same price.”

He further continued “Families and small businesses can share a huge bucket of data on the nation’s most reliable 4G LTE network, which now covers more than 300 million people. With these new double data plans and smartphones for $0 down with AT&T Next, there’s never been a more affordable time to be with AT&T.”

If a customer starts up a monthly installment plan, called AT&T Next, or brings their device, the charge is $15 per line. However, if they sign up for a contract, the cost is $40 a month. Under AT&T Next, a family of four would have to pay a total of $190 a month instead of $290 for the lowest tier plan for four with two-year contract. The contract price is higher because the carriers subsidize the smartphone cost, allow customers to pay $200 for what should be a $650 device.