Google announced its low-cost Apple TV competition, a dongle device it calls Chromecast.

The dongle can be plugged into any HDMI port on a television and gives users the ability to stream media from tablets, computers and smartphones.

The dongle will be available immediately throughout the U.S. with a price of $35. No word has been given when the device will be available in international markets.

Google also said an upgraded Nexus 7 tablet was now available, which runs on the newest version of its Android system.

The launch of Chromecast is the latest attempt by Google to close the gap in the television industry. Google faltered in 2012, attempting to make a move into living rooms around the world, which is considered by marketing experts to be the best area to make huge profits in advertising.

The Internet search giant’s partnership with electronics giant Sony in its set-top box for television did not go over well.

The attempt was followed by a false start that took place in 2010 when Google TV was launched. The service was blocked by a number of TV networks and did poorly due to requiring its users to purchase hardware that was very expensive.

Of recent, the Nexus Q, the orb-shaped device that was announced in 2012, did not do much from the start and was pulled in response to negative feedback.

With its Chromecast, Google attempts to simplify its offering on television screens, focusing on streaming things from services on Internet such as Netflix and YouTube through a device that is much cheaper.

The dongle, after being plugged into a HDMI port in the TV, uses Internet wireless service to link to the devices.

However, it is different from other devices that are similar, such as the Apple TV, as the media is streamed for a cloud, instead of coming directly from the mobile device.

This, said Google, would allow for streaming that is higher quality and impacted the battery life less.

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