In an interview, Facebook CEO Mark Zuckerberg has slammed the stance of Apple CEO Tim Cook on ads. Zuckerberg called it ridiculous. Zuckerberg stated, “A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers.”


In September, Cook had posted an open letter on Apple’s Privacy page, which supported ads. Apple’s Privacy page also attempts to provide transparency into how it handles user data. The company argues that, save for iAd, it has no interest in engaging in advertising and it has built a business model around that idea. Cook stated in the letter that, “Our business model is very straightforward: We sell great products.

We don’t build a profile based on your email content or Web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.”

Zuckerberg disagreed with Apple’s claim that free services supported by ads turn people into products in his interview with Time. Cook in the letter had also stated that, “If [companies are] making money mainly by collecting gobs of personal data, I think you have a right to be worried. And companies I think should be very transparent about it.”

Zuckerberg also remarked in the interview that Apple’s high rates and prices are affordable for a few, and hence exclude those who they are not affordable for. Whereas Facebook on the other hand has a mission, which is to connect each and every person in the world, and it cannot be done by making people pay for a service.

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