Foursquare is now splitting its main app into two distinct apps–one for local search and another for checking in. Unarguably the check-in feature gets most of the revenue for the Foursquare, and separating it from the main app is probably putting more competition in the market of local search. It is unclear whether the users would be loving the new check-in app or not; local search app would probably be residing in the smartphones.
Foursquare announced to have two apps — Foursquare and Swarm, and said, “We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what are you up to later?” We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today). Swarm will be available on iOS and Android in the coming weeks, and soon after on Windows Phone.”
“In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages. We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer,” they included.