Fujifilm’s love for instant camera revives once again. The manufacturer of digital cameras, digital camera accessories and digital photography equipment launched its new instant camera incorporating the charismatic icon “Hello Kitty”.

The iconic Hello Kitty Instax is celebrating the 40 year anniversary of Hello Kitty and 80 years anniversary of Fujifilm. The figure of Instax resembles the face of Hello Kitty and this pretty figure is likely to attract all Hello Kitty fans from all quarters. The full name of the character is Kitty White and looks like a cat. In my honest opinion, the device makes a good Christmas present for any girl child.

This is another effort from Fujifilm to help it expand its lineup of digital cameras supporting the instax SHARE Smartphone Printer. The company claims to remain committed to improve the photography experience worldwide.

With the latest intax release, Fujifilm is eyeing 3 million to 3.5 million sales target mark for the financial year in ASEAN countries India, Pakistan and Bangladesh. The camera is gaining fast acceptance, especially among the young generation who want to capture best moments in camera and share them with each other. It comes across as user-friendly device due to the familiar communication tool.

The use of Instax camera first started from East Asian countries and later extended west countries Europe and USA. Apart from making cameras, Fujifilm is also engaged in manufacturing medicines. Off late, the Japanese company ramped up production of Avigan, an anti flu drug, for use in Ebola treatment and contain the widening outbreak.

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