Google (NASDAQ: GOOG) has now acquired a two-year-old opinion tracking service, Polar. Polar was founded by Jeff Cole and Luke Wroblewski, and its acquisition is supposedly going to help Google in improving its social networking website, Google+.

Ever since its origin, Polar has served more than half a billion polls and has received a decent growth in the past eight months. The firm has a base of no less than 1.1 million users and is continuously growing. It also has a line of easy to use business polls, which Google is going to shut down.

Polar in a statement on their website said, “Polar started with a simple idea that everyone has an opinion worth hearing. Since then one in every 449 Internet users told us what their opinion was by voting on a Polar poll. Our deepest thanks go out to each and every one of you.

To help our existing customers with this transition, we’re keeping our publisher tools available until the end of 2014. We’ve also built a simple way to download and save an archive of your Polar polls and data —they’re yours after all!”

The transition will be taking some time, and so Polar will be providing all the publisher tools to its users till the end of the year 2014. They also said that they have already built a way for the users to download and save the archive of the Polar polls and related data.

It is being assumed that Google will take full advantage of the new acquisition for its social networking website, Google+, and will supposedly provide polls through it. According to the statement of Google’s Vice President of Engineering, Dave Besbris, the Polar team will be working in tandem with Google’s designers and engineers to make Google+ extremely light and simple.

About The Author

Abby is fun loving yet serious professional, born and raised in Sioux Falls, SD. She has a great passion for journalism, her family includes her husband, two kids, two dogs and herself. She has pursued her Mass Communication graduation degree from the Augustana College. She is currently employed at, an online news media company located in Sioux Falls, SD.

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