Browsers Mozilla Firefox and Google Chrome have both decided to add unique features to permit virtual reality support in their respective services. The adoption  of this technology to web experience will empower Oculus Rift headset owners to surf the Internet in a more immersive experience online.

Google has already affirmed that it is dealing excessively to add support for virtual reality (VR) hardware to its prominent Chrome web browser, after Firefox maker Mozilla’s arrival of prototype code offering Oculus Rift support.

“In the case of a piece of clothing you could see it on a virtual mannequin, walk around it, lean in and examine the stitching, and so on as if it were actually sitting right in front of you,” wrote Google’s Brandon Jones. “You could also imagine similar experiences with educational tools, data visualization, mapping, and so on.”

“The opportunity for VR on the Web is particularly exciting,” wrote Mozilla’s Vladimir Vukićević. “The Web is a vibrant, connected universe where many different types of experiences can be created and shared. People can be productive, have fun and learn all from within their browser.”

However, Chrome is not the first web browser to incorporate this functionality, with Mozilla previously laying out plays to bring similar features to Firefox. An early build of Chrome, Chromium, has been added with the new VR capabilities in order to test the experimental features and fix any bugs.

Users could view virtual mannequin wearing a piece of clothing they’re planning to buy. Everything will appear in 1:1 scale and users can lean in and examine something as minute as the stitching. This could prove to be useful for internet shoppers, gamers, and social media addicts.

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