The LG G3 has been officially announced in London earlier today, sporting a new design, faster internals, a QHD display and some changes on the software side, removing some of the bloatware and streamlining the experience.

LG might not be on the same level as HTC and Apple when it comes to designing products, but the LG G3 shows they are ahead of Samsung when it comes to making an appealing device, even if it is not all aluminium.

The curved design feels like a mix between the OnePlus One and HTC One M8, with the same sort of form factor as the OnePlus One but nearly the same feel and look at the HTC One M8, with the brushed metal back that doesn’t feel like metal.

LG G3 Specs

Internally the LG G3 runs on a quad-core Snapdragon 801 processor, 2GB or 3GB of RAM, 16GB or 32GB of internal storage, 3000mAh removable battery. It has an SD card slot, wireless charging and LTE.

LG has added a 5.5-inch QHD display onto the LG G3, the 2560 x 1440 resolution is higher than both the HTC One M8 and Galaxy S5, two flagships currently making the rounds this year, but failing to get above 1080p with their displays.

The LG G3 comes in five colors at launch, metallic black, silk white, shine gold, moon violet and burgundy red. We like metallic black more than any of the others, but the gold option doesn’t look horrendous and violet and burgundy are nice editions to the lineup.

The back of the LG G3 is home to the volume rocker, on/off button and the 13MP camera with dual-LED flash and infrared laser auto-focus. The 13MP camera has OIS for keeping shots stable and making sure no blur or noise is added to the photo through shaking.

LG has made the UI on the smartphone a lot flatter, the camera interface allows the user to tap on the screen to take a photo and there are no options, unless the user wants to add the options back onto the camera interface.

No price or availability announced at the event, first market will most likely be South Korea, followed by the rest of Asia and then the United States and Europe.

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