Shifting the focus from its Nike Fuelband, Nike CEO and team is now excited about its partnership with the Apple Inc. Nike CEO in an interview said that they are shifting the focus from manufacturing the hardware to software and may refrain itself from manufacturing any future versions of the Nike FuelBand.

Nike CEO Mark Parker said, “You’re going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We’re hoping to push that to over 100 million. We have partners that we work with … obviously the most visible partner we have is Apple. We’ve been working with them for a long time. And we’re excited about where that relationship will go forward.”

“There’s been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what’s to come,” He added.

A few days ago, Nike was also in the news for laying off the employees from the Nike Fuelband team. In a statement to the press, Nike spokesperson denied to end to the Nike Fuelband and said,”As a fast-paced, global business we continually align resources with business priorities, As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters.”

”The Nike+ FuelBand SE remains an important part of our business. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.” he added.

Apple has been rumored to integrate the upcoming generations of iPhones and iPods with health tracking sensors and Nike would probably be developing the software for it.

About The Author

Abby is fun loving yet serious professional, born and raised in Sioux Falls, SD. She has a great passion for journalism, her family includes her husband, two kids, two dogs and herself. She has pursued her Mass Communication graduation degree from the Augustana College. She is currently employed at, an online news media company located in Sioux Falls, SD.

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