Snapchat recently announced that users will start receiving ads inside the application. The ads will be from brands in the user’s Recent Updates section. It has released the first ever-sponsored video: a 20-second trailer for a new horror movie, “Ouija”. The trailer was released into the app’s users’ “recent updates” section, which is normally reserved for friends. Before the ad showed up in Snapchat accounts, the company wrote a blog post intended to educate users on the promotional.
“We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted,” Snapchat wrote in the blog post Friday. “It’s nice when all of the brilliant creative minds out there get our attention with terrific content.” He continued. In the post, the company wrote that it would disappear after 24 hours of being up or after it was watched. If users did not watch the ad, it was “no biggie”. This ad jumps makes its debut during quite the situational frame at Snapchat, as photos were recently leaked after hackers gained access to the photo’s storage. This is Snapchat’s first try at making revenue out of advertising. The reason why the company is monetizing ads now is because as they wrote, “We need to make money”.
“Opt-in advertising would be coming to the app soon,” said Snapchat chief executive Evan Spiegel had earlier this month when he invited other companies to join in on the advertising fun. The ads are “opt-in” which means that users can simply avoid them. After viewing, though, they will disappear. Of course, they will also disappear within 24 hours, similar to the duration of actual Snapchat messages.
Users however have no control over ad delivery. You will get ads, no matter what. Still, that’s not too demanding of a program when you consider the likes of sites like YouTube and Facebook and Instagram which force you to watch an advertisement which, in some cases, might even be longer than the video you are going to watch.