The Starwood hotel chain, who owns about more than 1200 properties around the world, is ready to launch a new system for 10 of its hotel that will allow a keyless access. Replacing it by smartphones to unlock their rooms, the hotel chain is already set to roll out this idea overall Aloft, Element W Hotels in 2015.

The company has made a Starwood Preferred Guest App, which work on Bluetooth LE-enabled iPhones and Android smartphones. The app will allow the guests to have a keyless entry in their rooms. The renter only has to sign up with this app, and while checking in the hotel, they only have to access this app to get keyless working. This new app will reduce the problem of missing out your key. You only have to put your smartphones to the Bluetooth panel till it turns green and gives you the access.

The use of this technology enables the Starwood Hotel to be the first to have a keyless entry using the smartphone. There has been keyless entry mechanism but with the use of NFC or RFID cards. This feature is currently available at only ten hotels, but the hotel chain is willing to expand this feature across 140 more properties by the second quarter of next year.

Starwood Hotel ensures that they are providing guests new features with an advanced security mechanism. The firm has already partnered with smart lock company Assa Abloy, which will make sure that all Bluetooth panel which are fixed outside doors works only for that specific room only.

“Guests want this because it makes their lives simpler,” says Mark
Vondrasek, who oversees the loyalty program and digital initiatives for Starwood. “The ability to go right to your room, gives them back time.”
Other hotel chains are also finding new ways to be in competitor’s list by this Starwood’s new roll out.

This new process has been done to lower down the time, and the inconvenience faced by guest after loosing their keys, which can make them spend their nights in corridor.

About The Author

Abby is fun loving yet serious professional, born and raised in Sioux Falls, SD. She has a great passion for journalism, her family includes her husband, two kids, two dogs and herself. She has pursued her Mass Communication graduation degree from the Augustana College. She is currently employed at, an online news media company located in Sioux Falls, SD.

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