The microblogging site Twitter has had a habit of adopting new features developed by users rather than themselves, like “retweets”, “replies” and the infamous “hashtag”. But it seems they have decided to introduce something new from their arsenal for the first time, beating its competitor Facebook in its way.
Twitter has just unveiled their own “mobile advertising network” christened as MoPub Network which enables targeted ads to mobile apps and phones. This new option lets publishers and developers reach out to 1 billion users through targeted ads, even though Twitter boasts only 241 million users in its database. This is accomplished by the fact that Twitter places these ads inside thousands of apps through its MoPub network. For example, a game publisher can target specific user group identified as gamers through Twitter activities and then target their game-specific ads to the mobile apps they use.
MoPub acquired by Twitter last year for $350 million reaches out to only 241 million users through its website and mobile app. Incidentally, Facebook, the social networking giant and Twitter’s direct competitor is about to reveal same sort of advertising network in the following weeks which will target app-install ads in multiple mobile apps.