Ello, the new social networking on the rise, is slowly becoming flooded with the large number of users. The invite-only service is getting more users into its system for a reason that it does not sell ads and is not ad-oriented. However, the question of the hour is how the service is going to raise money to run its servers.
Questions are on the Internet, what will happen to Ello tomorrow, is the service having a backup that would satisfy all needs to run it, or Ello is going to do what other has done – sell ads.
Ello came to surface in the month of April, and has a motive about providing the users with no ads, but the privacy. Since then Ello is on the rise, and in the recent events when Facebook started deleting accounts of drag queens, as they did not have real names. Ello was starting to get even more users..
Ello says that they do not consider Facebook as a social networking service, instead its an ad selling service whose product is the users. Facebook allows advertisers to target people not the cookies stored in the system, and people there are merely a product. And no one deserves that.
So the two main factors for Ello to pick more users are — first more and more people are aware that they are being treated as a product on the social networking services.
Rob Shavell, CEO of the online privacy tech company Abine says “One: More and more people are aware they’re the product of social networks and all ad-driven businesses and are uncomfortable having their and their friends’ and families’ personal information used for alternate purposes,”
“And two,” he continues, “unlike some of the previous ‘private social network’ efforts, Ello doesn’t look like it’s trying to re-create Facebook. It has its own brand and counterculture personality that comes through clearly. In short, timing and originality are driving adoption,” Shavell says.
Analysts believe that the Ello is a business, and it is here to show that a business can survive without selling ads and privacy of the users.