The world’s third largest smartphones maker, Xiaomi yesterday announced launch of an air purifier, to the internet home market. The air purifier announced by Xiaomi can be operated from a smartphone, states the company.

The product launch arrives a month after Chinese competitor Cheetah Mobile released its smart air filter. It will also be available at comparatively lesser prices than other air purifiers in the home internet market. In an era of pollution, this market of air purifiers has taken a sprint and risen high, increasing competition.

The Xiaomi air purifier will be charged at 899 yuan or $145, the pricing being at its competitive best, and much lesser as compared to Blueair. China has seen tremendously rising air pollution levels, and air plagues even in the best and richest of its cities in the near past. Beijing and Shanghai have also seen the high amount of filth in the air, leading to rising in the market of air purifiers.

A new product which is named Mi Air is said to have the following features:

  • A mobile app that can provide air quality readings and control the purifier’s fan speed;
  • Notification when the internal fan needs to be replaced;
  • Real-time monitoring so that owners can be alerted when the purifier needs to be turned on;
  • Can purify 406 cubic meters of air each hour;
  • Can filter 99.9 percent of PM2.5;
  • Base proportions at approximately 8.5 inches by 11 inches.

The model will be available for sale online, and hence there will be no middlemen as Xiaomi has in its other devices. The price cut is also seen as a major marketing and sales tool by the company.

For Xiaomi’s stunning success, billionaire founder Lei Jun last week was named Forbes Asia’s Businessman of the Year for 2014.

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